Und Gretel – certified natural cosmetics from Berlin
According to Und Gretel founder Christina Roth, in the mid-2010s, you couldn’t find a wide range of colours, durability and a stylish look in the natural cosmetics sector. It was always a trade-off: you could either have natural products or high-performance make-up. To fill this gap, Christina Roth launched Und Gretel in 2015, drawing on her decades of experience as a make-up artist to develop her brand. Together with marketing expert Stephanie Dettmann, she founded a brand of 100% certified natural cosmetics that impresses with a high-end look, a wide range of colours and clean packaging.
Und Gretel lipsticks, foundation and skincare – high performance meets nature
The female founders of Und Gretel rely on high-quality ingredients and sustainable production when formulating their products. But it’s not just the ingredients that are important because, ultimately, make-up should last all day long and impress with an intense colour finish. Und Gretel combines these requirements in its product range for a complete make-up look, which includes the following highlights:
- Complexion: With feather-light foundation, stick or powder blusher and shimmering highlighters, Und Gretel presents all the essentials for the perfect complexion.
- Lips: Bright pink, burgundy red or classic nude – the Und Gretel lipsticks inspire with highly pigmented formulas, while the jojoba oil they contain nourishes the lips. The brand’s lip glosses give an extra dose of glow and are non-sticky.
- Eyes: Whether as an eyeshadow pot or a practical cream stick, Und Gretel’s eyeshadows perfectly accentuate eyes with shimmering particles or a satin-matte finish and are enriched with ingredients such as vitamin E or carnauba wax.
- Brushes: The Und Gretel brushes, which are vegan and made from recycled plastic, are ideal for applying and blending make-up and other cosmetics.
- Skincare: In 2022, Und Gretel expanded its portfolio to include a skincare range that is suitable for all skin types and also includes anti-ageing products. In addition to day cream, the Und Gretel facial oil is also part of the brand’s skincare line.
No synthetic ingredients, silicones or mineral oils are used in the production of Und Gretel products. The brand carries the COSMOS ORGANIC seal and is 'PETA-Approved Vegan'. The cosmetics are also cruelty-free.
Und Gretel is high-end down to the lipstick case itself: the black and white packaging of the items looks clean, stylish and modern. The brand from Berlin exudes local colour with product names that come from Middle High German and send subtle messages with terms such as Tagarot (dawn) or Luk (luck).
Und Gretel is Berlin – cosmopolitan, visionary and open-minded. The products are suitable for all ages, go beyond gender stereotypes and offer shades for different skin colours.
Shop Und Gretel Cosmetics at Niche Beauty
No compromises, but the perfect fusion of natural cosmetics and high-performance beauty – that’s Und Gretel. Discover the diverse range of Und Gretel products and give your complexion a fresh touch of colour with products like cream blush. At Niche Beauty, we deliver your new beauty favourites straight to your door.
