
commodity
NewNot only is the name of the New York fragrance label a statement, but so is its Scent Space concept. Developed 2014 in part by Vicken Arslanian, an architect with a family background in perfumery, this approach offers each fragrance in three distinct intensities: Personal, Expressive or Bold. This unique system allows you to choose the fragrance’s presence. The concentration remains unchanged — instead, the composition of the notes is carefully adjusted. Vegan, minimalist and innovative.