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The U.S.-based brand was founded in 2022 by Lindsey and Dr. Vincent Ip in Austin, Texas. Back in 2015, they searched in vain for a simple and safe solution after their three-year-old son was diagnosed with breathing issues and suffered from open-mouth posture. Out of this personal need, they developed an innovative tape that gently keeps the mouth closed, promotes nasal breathing, and improves sleep quality, oral health, and overall well-being.

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