K18

The haircare line from San Francisco was founded in 2020 by tech and industry experts Suveen Sahib and Britta Cox. The brand’s distinctive name is a blend of "keratin" and the 18 amino acids that make up hair. The philosophy behind the range: not just to make hair look better, but to truly renew it from within. Backed by ten years of research and a patented peptide, they set out to redefine haircare on a molecular level. Their promise: “Hair like new.” Science meets transformation.