JOONBYRD

The London-based skincare line was founded in 2024 by renowned dermatologist Dr. Alexis Granite to redefine the concept of performance skincare. A New York native, Dr. Granite is a true global player: one of the first in her field to be licensed in both the US and the UK, she is consultant dermatologist at Sarah Chapman clinic. The brand name is inspired by her Persian roots – “Joon” means soul, spirit, and life. The portfolio unites clinical efficacy with sensuous fragrance notes. Skincare for Body & Soul.